Why We’re All Suddenly Obsessed With Getting Dressed for the Airport Again

July 28, 2025
By Harriet Rogers
5 min read

As I stood in line at a bustling airport terminal not too long ago, I couldn't help but notice an interesting shift. People were clearly dressed to impress—in a way that hadn't been prevalent in years. Why the sudden resurgence in airport fashion, I wondered? Was it nostalgia, merely yearning for a time when travel was glamorous? Or was it more about a newly minted cultural zeitgeist post-pandemic? Regardless, the trend was undeniable, and it was time to delve into why we’re all suddenly obsessed with getting dressed for the airport again.

Why We’re All Suddenly Obsessed With Getting Dressed for the Airport Again

The Glamour of Travel: A Brief History

Traveling by air wasn’t always associated with neck pillows and tracksuits. There was a time, long before security checkpoints became labyrinthine and seats narrower, when flying was an event—a glamorous affair. During the golden age of air travel, predominantly the 1950s and 1960s, flying was a luxury. People dressed to the nines, partly as a symbol of status and partly due to the novelty of air travel itself. As air travel democratized, the formality of dressing for flights began to fade, replaced by the appeal of comfort and convenience.

Fashion's Cyclical Nature

Fashion, like history, tends to repeat itself. Trends hibernate for decades before they wake, refreshed and ready for another jaunt down the runway—or in this case, the jetway. The resurgence of airport style coincides with the broader revival of vintage and retro aesthetics. As 90s and early 2000s fashion dominates TikTok and Instagram feeds, so too does the allure of dressing nicely for the journey, not just the destination.

Why the Relaunch in Airport Fashion?

Understanding why we’re revisiting airport fashion involves analyzing multiple facets of our current cultural landscape. Below are some insights into this intriguing phenomenon.

The Impact of Social Media

A substantial part of this trend owes its credit to social media, where everyday moments are curated into personal brand narratives. Platforms like Instagram and TikTok have evolved into our public portfolios, showcasing more than just our highlights. Every outing becomes an 'occasion,' and no event screams ‘snap-worthy’ better than flying to new destinations. Often labeled as "airport OOTD" (Outfit of the Day), these curated looks form a significant part of travel content, where aesthetics meet engagement metrics.

Psychological Environment Post-Pandemic

After enduring extended periods in sweatpants, thanks to the pandemic’s remote lifestyle, people are rediscovering the joy of dressing up—even if it's just to visit a terminal building. This change is not merely about vanity. According to a study published in the Journal of Experimental Social Psychology, what you wear can influence your psychological state, a concept known as "enclothed cognition" source. Elevating your airport attire could transform the often arduous process of travel into an enjoyable event.

Experience Over Things

The past decade has seen an increasing shift from material possessions to experiences. Millennials and Gen Z prioritize spending on experiences, such as travel, over things. Dressing for the airport becomes a microcosm of this shift—a statement of valuing each aspect of the travel experience.

How to Nail Your Airport Look

Having established the 'why,' let’s get into the ‘how.’ The key to balancing sophistication with practicality is nuanced, yet there’s an abundance of ways to achieve this.

Comfort: The New Luxury

Yes, it's possible, even recommended, to prioritize comfort while maintaining style. Opt for fabrics that are soft yet retain structure, such as cotton blends or stretch denim. Incorporate elements like pull-on trousers or fashionably loose sweaters that allow freedom. Moreover, layers become your best friend, as they prepare you for varying temperatures both on the plane and off.

Accessories—Your Travel Companions

Accessories can transform an outfit from basic to chic with minimal effort. Think oversized sunglasses, which also double as sleep masks, or a structured tote large enough to hold all inflight essentials while doubling as a style statement. A well-chosen hat can not only save you from a bad hair day but lend an edge to your ensemble.

Footwear Fundamentals

The art of airport dressing doesn’t stop at clothes and accessories. What you put on your feet matters, too, both stylistically and practically. Sneakers have savvily made their way into high fashion, blending comfort with cutting-edge style. However, for those looking to push boundaries, consider a pair of sleek loafers or ankle boots—both slip-on friendly for security.

Celebrities and Influencers: The Fashion Vanguards

Celebrities and influencers have long been the architects of trends. From Audrey Hepburn’s iconic sunglasses to Harry Styles blurring gender lines with his clothing, celebrity endorsement remains hugely influential.

Iconic Looks to Inspire

  • Victoria Beckham often embodies chic sophistication with tailored separates, sunglasses, and classic black ensembles.
  • Harry Styles, who won’t shy away from experimenting with patterns and colors, offering a bold yet accessible approach to airport fashion.
  • Gigi Hadid perfects the art of layering, from oversized blazers to cozy knits, embodying airport warmth without sacrificing style.

These public figures not only create culture but reflect it, demonstrating that making an effort with our travel attire is back en vogue.

Practical Tips for Elevating Airport Style

To bring the runway to the concourse doesn’t require you to overhaul your wardrobe or spend lavishly. Here are some practical tips to glide through your travels in style:

  • Invest in Versatile Pieces: A structured jacket or a classic trench can elevate any look.
  • Color-Coordinate: Stick to a color palette to ensure that mixing and matching is easier.
  • Statement Scarves: These add color and can double as a blanket during chillier flights.
  • Minimalist Jewelry: Simple earrings or a timeless watch can add polish without drawing undue attention during security checks.

The Takeaway Scoop

The revived focus on airport fashion encapsulates a deeper understanding of style as an intrinsic component of our personal identities. It's a subtle alchemy of individuality, self-expression, and experience, revealing that even in mundane moments, there’s room for splendor. Dressing up becomes less about impressing others and more about empowering oneself, highlighting a broader cultural narrative where aesthetics harmoniously meet agency. Ah-ha, indeed.

Conclusion

So, why are we all suddenly obsessed with getting dressed for the airport again? The answer is richly layered. As we navigate through the complexities of modern life, a return to mindful dressing for travel marks a reclaiming of joy and intentionality. It’s about making every day extraordinary, recognizing that how we present ourselves can elevate not just the impressions we make, but more crucially, how we feel within. Whether driven by nostalgia, social media influence, or a post-pandemic spirit, it's time to treat every trip not just as a destination, but as a voyage worth celebrating.

Sources

1.
https://www.sciencedirect.com/science/article/abs/pii/S0022103112000200

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